Marketing Automation Strategist

$81,200 - $150,800/yr

Marketing Automation Email Campaigns Customer Segmentation A/B Test and Analytics Integration Analytics & Reporting Automation Slack

Aristocrat Gaming

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Role Overview

Join Aristocrat Interactive as a Marketing Automation Strategist and play a critical role in advancing customer engagement, personalization, and revenue growth for the Massachusetts Lottery's iLottery program. This position offers the opportunity to work with a leading entertainment and content-creation company that impacts millions of lives daily through innovative gaming experiences.

As part of our dynamic team, you'll interpret business targets into scalable, data-driven customer journeys across multiple channels, ensuring effective rollout and optimization. You'll leverage cutting-edge marketing automation technology and predictive modeling to create world-class lifecycle marketing programs that drive engagement and retention.

This role combines strategic thinking with hands-on execution, allowing you to shape the complete marketing automation approach for a major lottery program while working in a culture that thrives on innovation, collaboration, and excellence.

Responsibilities

Take full responsibility for the complete marketing automation and lifecycle approach for the Massachusetts iLottery program
Act as the primary point of accountability for lifecycle automation performance and scalability
Partner with marketing and business leaders to define lifecycle priorities and automation opportunities
Compose, build, and optimize automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalized website experiences
Leverage predictive modeling and advanced personalization features to drive engagement and retention
Configure and manage complex triggers, segmentation logic, and multi-step customer journeys
Execute promotional and bonus campaigns within automation workflows
Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalization
Identify and resolve automation risks and technical limitations
Enforce QA, testing, and launch standards for all automated campaigns
Build and execute A/B and multivariate tests to continuously improve performance
Monitor and report on key metrics, translating results into actionable insights

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles
Proven hands-on experience with Bloomreach Engagement or a similar platform
Expertise in lifecycle marketing strategy, behavioral targeting, and campaign experimentation
Demonstrated experience owning lifecycle or CRM performance metrics
Proficiency with Bloomreach features such as weblayers and in-app messaging
Strong analytical skills to synthesize data into insights and recommendations
Excellent communication and collaboration skills
Highly organized and detail-oriented with ability to manage multiple high-impact initiatives
Self-directed and proactive, able to thrive in a hybrid, cross-functional team structure

Nice to Have

Experience with Jinja or similar templating logic for dynamic personalization

Benefits & Perks

Comprehensive health, dental, and vision insurance
Paid time off
401(k) plan with employer matching
Salary range: $81,200 - $150,800 per year

About the Company

Aristocrat Interactive is part of Aristocrat Leisure Limited, a leading gaming content creation company that entertains millions of players worldwide through casino games, mobile games, and online real money gaming. The company operates in over 340 gaming jurisdictions globally and is headquartered in Sydney, Australia with over 8,500 employees across the globe.