Organic Lead Generation Specialist

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Pavago

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Role Overview

We are seeking an Organic Lead Generation Specialist to build and scale our content-driven B2B lead generation engine. This role focuses on creating pipeline through organic channels rather than traditional cold outreach, emphasizing funnel building, high-performing content creation, and prospect nurturing to generate qualified conversations.

You'll work closely with the founder who handles sales and closing, while you drive consistent, high-quality inbound and outbound organic opportunities. This is a strategic role that combines creative content development with analytical performance optimization to turn engagement into meaningful business pipeline.

The ideal candidate thinks in systems and funnels, balances creativity with data-driven decision making, and thrives in a self-directed environment where outcomes matter more than activity volume.

Responsibilities

Build and optimize organic marketing funnels to ensure steady flow of qualified B2B leads
Create and manage organic content strategies, especially on LinkedIn and similar platforms
Write high-converting posts, carousels, and messaging that attract high-ticket prospects
Identify and engage with ideal prospects through organic channels
Build relationships through thoughtful engagement, follow-ups, and nurturing
Initiate and manage meaningful conversations with potential clients
Qualify leads and move them forward in the pipeline
Develop lead magnets, nurture sequences, and conversion paths
Continuously test, analyze, and improve content performance
Provide insights to improve conversion across the funnel

Requirements

2+ years of experience in B2B outbound marketing, organic growth, or lead generation
Strong experience with LinkedIn content and organic prospecting
Proven ability to generate qualified conversations or pipeline
Solid understanding of high-ticket B2B sales cycles (2–3 months)
Excellent copywriting and messaging skills
Ability to think in funnels and systems, not isolated campaigns
Comfortable owning outcomes and working in self-directed environment
Available to work U.S. business hours

Nice to Have

Experience building personal brand or founder-led content funnels
Familiarity with tools like Sales Navigator, Apollo, Clay, or similar platforms
Background in agency, consulting, or service-based businesses
Exposure to lead magnets, nurture flows, and conversion strategy
Experience supporting or participating in sales conversations
Closing experience to support deal conversion

About the Company

Pavago is a company focused on B2B lead generation and organic growth strategies. The founder is actively involved in sales and closing processes, working closely with the team to build scalable pipeline generation systems.