Lead Marketing Automation Manager - REMOTE

Marketing Automation Email Campaigns A/B Test and Analytics Integration Analytics & Reporting Automation Visualization & Report Scheduling Mailchimp Klaviyo Marketo Pardot Brevo Drip Customer.io Supermetrics Google Analytics Mixpanel Amplitude Looker Tableau Power BI

Jobgether

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Role Overview

Join a dynamic organization as a Lead Marketing Automation Manager in this strategic remote role where you'll shape the marketing technology landscape and drive client engagement initiatives. You'll be responsible for the tools and processes that facilitate effective communication with clients, leading initiatives aimed at improving client engagement, retention, and growth through innovative marketing solutions.

This position offers the opportunity to leverage data and project management expertise to contribute to overall marketing success while evolving the marketing team's capabilities. You'll work at the intersection of technology and marketing strategy, collaborating with cross-functional teams including Research, Data Science, Product, and Engineering to deliver impactful results.

Responsibilities

Define overall strategy and roadmap for various marketing channels and tools
Act as business owner of marketing automation platforms, collaborating across teams
Execute marketing projects ensuring best practices and timely implementation
Own channel attribution and reporting, using data to inform marketing decisions
Drive experimentation and personalization of content with cross-functional teams
Monitor innovations and engage with partners to enhance marketing technology
Ensure compliance with regulatory requirements for all marketing processes
Collaborate closely with Research, Data Science, Product, and Engineering teams

Requirements

6+ years of experience in marketing technology and operations
Proficiency with marketing automation tools (e.g. SFMC, Iterable, Braze)
Ability to map and utilize data for targeted marketing efforts
Experience with landing page creation and optimization tools
Familiarity with HTML/CSS for emails and landing pages
Strong stakeholder management and project management skills
Self-starter with motivation to excel in fast-paced environments
Strong analytical thinking and problem-solving capabilities
Ability to manage multiple projects efficiently
BA/BS degree in a relevant field

Nice to Have

Familiarity or willingness to learn programming languages (e.g. JavaScript, Python)

Benefits & Perks

Competitive salary with equity options
Comprehensive medical, vision, and dental coverage
401K plan with employer contribution
Generous paid time off and parental leave
Wellness reimbursement programs
Support for professional development and training
Employee investing discounts
Flexible work environment with focus on work-life balance

About the Company

This position is with a partner company working through Jobgether, a recruitment platform that uses AI-powered matching to connect candidates with opportunities. The hiring organization focuses on marketing technology innovation and client engagement solutions.