Marketing Automation Manager

$94,000 - $108,000/yr

Marketing Automation Email Campaigns Customer Segmentation A/B Test and Analytics Integration Analytics & Reporting Automation Mailchimp Klaviyo Marketo Pardot Brevo Customer.io

Infinite Electronics International, Inc.

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Role Overview

We are seeking a strategic and data-driven Marketing Automation Manager to lead our lifecycle and demand email marketing programs. This role will own the strategy, execution, and optimization of email initiatives that drive customer engagement, nurture leads, convert pipeline opportunities and drive ecommerce revenue.

The ideal candidate has deep B2B experience, understands complex customer journeys, and can leverage Eloqua (or a comparable enterprise Marketing Automation Platform) to deliver personalized, high-impact campaigns at scale. You'll work closely with demand generation, sales, brand, and e-commerce teams to create integrated marketing experiences that accelerate revenue growth.

Responsibilities

Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back)
Develop audience segmentation and targeting strategies to increase engagement and conversion
Create data flows and understand data architecture to leverage in Marketing Automation Platform
Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue
Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase)
Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting
Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights
Drive continuous testing on subject lines, personalization, CTAs, and send cadence
Work with Brand/Creative to ensure messaging and design align with brand guidelines
Collaborate with E-commerce / Digital Marketing to integrate campaigns with paid, web, and social
Act as the Eloqua subject-matter expert: maintain data hygiene, and automation workflows
Ensure compliance with CAN-SPAM, GDPR, CCPA and other data privacy regulations

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field
5–7 years of professional experience in marketing automation or a related digital marketing role
Hands-on experience with marketing automation platforms, with a strong preference for Oracle Eloqua
Deep understanding of B2B customer journeys and lifecycle marketing
Experience with audience segmentation and targeting strategies
Proficiency in campaign performance analysis and data-driven optimization
Knowledge of email marketing best practices and deliverability
Understanding of data privacy regulations (CAN-SPAM, GDPR, CCPA)

Nice to Have

Proven B2B marketing experience, ideally in a technology-driven environment
Experience with Oracle Eloqua specifically
Background in e-commerce marketing

Benefits & Perks

Remote work environment during regular or extended business hours

About the Company

Infinite Electronics International, Inc. is a technology-driven company focused on growth marketing and e-commerce. The company is committed to building a diverse workforce and operates with a remote-friendly work environment.