Lead Generation & Events Manager

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ZutaCore

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Role Overview

ZutaCore is seeking a Lead Generation & Events Manager to design and execute high-impact lead generation strategies with a strong focus on Account-Based Marketing (ABM) and event execution. Reporting directly to the Vice President of Marketing & Sales Operations, this role will play a critical part in driving high-quality leads into the sales pipeline while taking ownership of planning and executing key industry events and conferences.

The ideal candidate will bring proven expertise in optimizing demand generation programs, building multi-channel campaigns, and ensuring ZutaCore maintains a strong presence across strategic marketing moments that generate pipeline. This position offers the opportunity to work with cutting-edge waterless liquid cooling technology for AI and high-performance computing workloads in a fully remote environment.

This role collaborates closely with Product Marketing, Marketing/Sales Operations, and Sales teams to ensure alignment and measurable success across campaigns and event initiatives.

Responsibilities

Develop and execute lead generation strategies with ABM focus targeting enterprise accounts in Financial Services, NeoClouds, AI Factories, Telecommunications, and Research Institutions
Build and implement multi-channel lead generation campaigns including email marketing, webinars, content marketing, social media, and digital campaigns
Manage account profiles/personas and nurture programs to improve pipeline quality and conversion rates
Plan, manage, and execute ZutaCore's participation in key industry events, conferences, and trade shows
Own event logistics including booth planning, vendor management, event timelines, sponsorship deliverables, and on-site execution support
Coordinate event-related marketing assets including messaging, collateral, presentations, demo requirements, and lead capture strategies
Analyze campaign metrics and report on lead quality, conversion performance, and pipeline opportunities
Partner with Product Marketing to craft personalized messaging and campaigns aligned with market positioning
Work with Sales to drive pre-event promotion, meeting scheduling, and post-event follow-up campaigns
Track and report event performance metrics including leads generated, meeting outcomes, and pipeline contribution

Requirements

Proven experience driving ABM and lead generation programs, ideally in B2B technology, AI infrastructure, or data center industries
Experience planning and executing industry events, trade shows, and customer engagements with measurable pipeline impact
Expertise in ABM strategies, account segmentation, and multi-channel lead generation campaigns
Proficiency with HubSpot CRM
Strong analytical skills to measure performance, interpret data, and optimize results
Excellent communication and interpersonal skills with ability to collaborate effectively across internal teams
Ability to work independently in a fast-paced, remote environment while managing multiple priorities
Strong project management skills with ability to manage event timelines, budgets, and cross-functional stakeholders
Expertise in crafting account-focused messaging and campaign content aligned with sales and marketing goals

Nice to Have

Experience in AI infrastructure or data center industries
Knowledge of industry best practices for lead generation, ABM, and event strategy

Benefits & Perks

Fully remote work flexibility
Meaningful ownership and direct influence on cutting-edge solutions positioning
Opportunity to work with innovative waterless liquid cooling technology

About the Company

ZutaCore is a leader in waterless, direct-to-chip liquid cooling solutions for AI and high-performance computing workloads. The company is a forward-thinking organization helping define the future of AI and high-performance computing infrastructure through innovative cooling technology.