Manager, Website and Marketing Automation

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Allstar

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Role Overview

Join Allstar Services, a Morgan Stanley Capital Partners portfolio company and leading provider of roofing services, as Manager of Website & Marketing Automation. In this role, you'll drive digital experience, automation, and conversion efforts across multiple established brands and new market launches.

This is a hands-on position where you'll lead website strategy, design direction, agency oversight, and performance optimization for all Allstar brand websites. You'll also own marketing automation, email/SMS campaigns, loyalty programs, and re-engagement strategies. Beyond management, you'll design, test, iterate, and optimize while exploring new AI/MarTech partners to scale marketing systems and efficiencies.

You'll serve as the central authority on website initiatives, partnering with cross-functional teams to ensure sites reflect brand identity and deliver consistent experiences that maximize conversion and reduce friction.

Responsibilities

Lead website strategy, UX design direction, and content architecture for all brand websites
Partner with agencies and internal teams to build, iterate, and maintain websites while ensuring milestones are met
Design and execute A/B tests, multivariate tests, UX experiments, and funnel analyses
Develop and implement marketing automation strategies including email/SMS campaigns and loyalty programs
Optimize websites for SEO best practices including on-page SEO, site speed, and structured data
Manage vendor contracts, agency relationships, and performance deliverables
Define KPIs and build dashboards for site performance, conversion, and automation success
Architect email and SMS strategies including welcome flows, nurture sequences, and re-engagement campaigns
Monitor deliverability, open rates, click rates, and continuously optimize campaign performance
Stay current on emerging trends in web technologies, CRO, marketing automation, and data science

Requirements

Bachelor's degree in Website UX/design, Digital Media, Marketing, Strategy or related discipline
3-5+ years experience in website strategy, CRO, UX, digital marketing, or marketing automation
Demonstrated experience leading and managing websites across multiple brands or markets at scale
Strong working knowledge of web architecture, CMS, hosting, DNS, and basic site performance
Experience with marketing automation/CRM platforms (HubSpot, Marketo, Pardot, Klaviyo, Salesforce Marketing Cloud)
Experience with A/B testing tools (Optimizely, VWO, Google Optimize) and analytics (GA, GA4, Adobe)
Knowledge of on-page SEO, site speed optimization, metadata, and technical SEO best practices
Experience with email deliverability, HTML/CSS for email templates, and compliance (CAN-SPAM, GDPR)
Strong project management skills and ability to manage multiple initiatives simultaneously
Analytical, data-driven decision making with reporting and insights experience

Nice to Have

Experience with CDPs, personalization engines, and AI tools (predictive analytics, content personalization)
Knowledge of data engineering, API integrations, or growth hacking
Experience with heat mapping tools (Hotjar, FullStory) and session replay
Background in data pipelines and advanced analytics

About the Company

Allstar Services is a Morgan Stanley Capital Partners portfolio company and a leading provider of roofing services operating multiple brands across the United States. The company focuses on digital transformation and scaling marketing systems across established brands and new market launches.