CRM & Automation Marketing Specialist

What you’ll do: HubSpot Mastery: Architect and optimize complex workflows, lifecycle stages, and advanced lead scoring models to hit MQL and upsell targets. Daily Operations: Execute and monitor daily deployments of Email and WhatsApp campaigns with 100% technical accuracy. Revenue & Upsell Focus: Build automated journeys specifically designed for product upsell and cross-sell, increasing the lifetime value of our contacts database. Data Hygiene & Health: Own the integrity of our HubSpot database. You will ensure properties are correctly mapped, data flows are seamless, and the portal remains clean and scalable. Stakeholder Management: partner with sales teams to ensure lead handoff is seamless and feedback loops are active; collaborate with global marketing teams to align on technical standards, tool updates, and best practices; handle relationships with external vendors to ensure service stability and performance. Growth & Testing: Implement a continuous A/B testing roadmap (copy, triggers, segmentation) to improve conversion rates across the entire funnel. Reporting: Track and report on key performance indicators: MQL volume, influenced revenue, and database growth/health. What Success Looks Like: Consistently hitting or exceeding monthly MQL targets on multiple marketing channels. A "gold standard" HubSpot portal with high data integrity and low technical debt. Strong alignment and smooth collaboration between local marketing, sales, and global teams. Flawless execution of daily campaign deployments and weekly roadmap planning. Qualifications Proven HubSpot Expertise (Mandatory): Extensive experience with workflows, segments and advanced reporting. Senior Marketing Background: Experience in CRM or Marketing Ops for B2B SaaS, with a clear track record of driving revenue. Stakeholder Communication: Ability to translate technical CRM logic into business impact for Sales and Global stakeholders. Database Specialist: Expert in list management, property logic, and data cleansing. Detail-Oriented: You triple-check every link, trigger, and exclusion rule before hitting "Publish". Result-Oriented: You focus on the bottom line and how automations contribute to revenue. Fluent English: Mandatory for collaboration with global squads, daily communication and technical documentation. Bonus Points: HubSpot Certifications (Marketing Software, Reporting, or Platform Consulting). Experience with WhatsApp automation APIs and CRM integrations. Intermediate+ in Spanish. Why Join Us ✨ Strategic Impact: Directly influence the growth of our most profitable vertical. ✨ Technical Autonomy: High ownership over the HubSpot environment and automation logic. ✨ Global Exposure: Constant exchange with top-tier marketing and product talent in LatAm and Europe. ✨ Data-Driven Environment: A culture that values technical precision and measurable results. Doctoralia’s Benefits Working hours are from Monday to Friday, from 9 am to 6 pm; We have compensatory time off (Banco de Horas); Food/Market Voucher with iFood card; Medical, Dental, and Group Life Insurance; Pet Plan; StarBem, for mental health and well-being; iFeel app, for emotional comfort; Wellhub for you and up to 3 people! Birthday and company anniversary Day Off; Daycare Assistance; Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services; Referral Program offers up to R$600 per person who stays with us for more than 6 months; Leave of Absence/Time-off: in the event of the passing of loved ones, we offer 10 days off; if your pet passes away, we offer 2 days. Got married? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms; Workplace Location: Hybrid model (RJ): If you live in RJ and the metropolitan region, you will work a few days in our office in Santo Cristo/RJ and from home (to be aligned with your leadership). Hybrid model (CWB): If you live in Curitiba and the metropolitan region, you will work a few days in our office in the center of Curitiba and from home (to be aligned with your leadership). Remote model: you will work 100% from home, but you will also be welcome in our offices in Curitiba and Rio de Janeiro. We provide feedback at all stages ;)