Role Overview
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit. Job Function: Digital Marketing Job Sub Function: Digital Product Management Job Category: Professional All Job Posting Locations: Palm Beach Gardens, Florida, United States of America, Raritan, New Jersey, United States of America, Raynham, Massachusetts, United States of America, Warsaw, Indiana, United States of America, West Chester, Pennsylvania, United States of America Job Description: Johnson & Johnson announced plans to separate our Orthopaedics business to establish a standalone orthopaedics company, operating as DePuy Synthes. The process of the planned separation is anticipated to be completed within 18 to 24 months, subject to legal requirements, including consultation with works councils and other employee representative bodies, as may be required, regulatory approvals and other customary conditions and approvals. Should you accept this position, it is anticipated that, following conclusion of the transaction, you would be an employee of DePuy Synthes and your employment would be governed by DePuy Synthes employment processes, programs, policies, and benefit plans. In that case, details of any planned changes would be provided to you by DePuy Synthes at an appropriate time and subject to any necessary consultation processes. Key Responsibilities Platform Strategy & Governance Define and own the global marketing automation strategy and roadmap for Salesforce Marketing Cloud, aligned to business objectives and the Digital Experience strategy. Establish platform governance, standards, naming conventions, security roles, release processes, and change-control for all automated campaigns and journeys. Create and maintain global policies for campaign approval, patient/customer opt-in/consent handling, and data usage consistent with legal and regulatory requirements. Campaigns, Journeys & Orchestration Lead design and operationalization of customer journeys and multi-channel campaigns (email, SMS, push, and triggered notifications) via Salesforce Marketing Cloud. Partner with Global Digital Content Ops & Production on reusable journey templates, content blocks, and dynamic personalization frameworks to accelerate campaign time-to-market and ensure consistency. Provide oversight and hands-on support for high-impact global and regional campaigns, ensuring technical implementation quality and adherence to SLAs. Data, Integration & Segmentation Drive integrations between Salesforce Marketing Cloud and enterprise systems (Sitecore, SFDC, CDP, clinical systems where applicable), ensuring reliable data flows, identity resolution, and real-time triggers. Define segmentation and audience strategy, leveraging data models and suppression logic to support compliant targeting across markets. Partner with Data Governance and IT to enforce data hygiene, consent management, and MX (marketing experience) data quality standards. Platform Operations & Release Management Own platform operations including configuration management, environment strategy (dev/test/prod), release planning, and rollback procedures. Manage platform capacity, housekeeping, and deliver regular platform health and usage reporting. Coordinate platform upgrades, third-party integrations, and vendor feature adoption. Compliance, Risk & Quality Partner with Regulatory, Legal, Privacy, and Clinical teams to ensure automation practices meet global and local regulatory requirements, including adverse event routing and medical content controls. Implement QA processes and testing frameworks for journeys, data processing, and templates to minimize risk and ensure a compliant, high-quality customer experience. Vendor & Agency Management Manage relationships with Salesforce partners, implementation vendors, and creative agencies supporting automation implementations. Define vendor scopes, SLAs, acceptance criteria, and performance metrics. Ensure external teams operate to enterprise governance and security standards. Analytics, Measurement & Continuous Improvement Define KPIs for marketing automation success and build dashboards and reporting to measure campaign effectiveness, engagement, and downstream commercial impact. Use measurement insights to optimize journey design, deliverability, personalization, and audience strategies. Change Leadership & Enablement Build operating playbooks, training, and onboarding material for global and regional marketing teams to use Salesforce Marketing Cloud effectively. Evangelize best practices, drive adoption, and serve as the central point of expertise for marketing automation across the organization. Strategic Impact This role will directly contribute to: Delivering personalized, timely internal & external customer experiences that improve engagement and commercial outcomes Reducing time-to-execute for global campaigns through reusable journeys and templates Ensuring secure, compliant use of customer data in automated communications Providing a single, governed automation capability that scales across regions and business units Enabling data-driven decision making with clear measurement of automation performance and ROI Key Stakeholders Internal Global Digital Experience Platform Lead Global Digital Experience Content Leads Global Digital Content Ops & Production Lead Global Digital Clinical Content Lead Professional Education Communications Business Unit Marketing Teams CRM and Commercial Operations Data Governance / Analytics / IT Regulatory, Legal & Privacy Clinical & Medical Affairs Regional & OUS Marketing Teams External Salesforce Marketing Cloud partners and implementation vendors Creative and production agencies Data/analytics vendors and system integrators Scope of Influence Owns the global marketing automation strategy and platform governance across Orthopaedics. Directly manages vendor/contract resources and may have dotted-line responsibility for platform administrators and automation engineers. Shapes cross-functional operating processes that determine how campaigns are planned, approved, executed, and measured across all markets. Acts as the escalation point for platform issues, regulatory questions, and high-profile campaign implementations. Experience & Qualifications Required Bachelor's degree. 5–7+ years of experience in marketing automation, digital marketing operations, platform management, or a related role. Demonstrated hands-on experience with Salesforce Marketing Cloud as an administrator, developer, or platform lead. Proven ability to build governance, operating models, and reusable automation frameworks at scale. Experience operating in regulated industries (MedTech, pharmaceutical, healthcare) with knowledge of compliance and privacy requirements relevant to marketing communications. Strong project and release management skills with the ability to manage multiple concurrent initiatives. Excellent stakeholder management and communication skills; ability to work in a matrixed, global environment. Preferred Master’s degree or advanced certification in marketing technology, digital strategy, or related field. Salesforce Marketing Cloud certifications (Administrator, Marketing Cloud Email Specialist, Journey Builder Specialist) or equivalent platform certifications. Experience integrating marketing automation with enterprise CRM, CDP, or other data systems. Experience with integrations using APIs, ETL processes, and identity resolution techniques. Familiarity with email deliverability, sender authentication (SPF/DKIM), and deliverability best practices. Experience working through digital transformation and/or large-scale change management initiatives, including the ability to drive adoption of new processes, tools, and ways of working across resistant or complex organizations. Background in orthopaedics, surgical technology, or medical devices. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center or contact AskGS to be directed to your accommodation resource. Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource. #LI-Hybrid #DePuySynthesCareers Required Skills: Preferred Skills: Applications Support, Business Requirements Analysis, Collaborating, Consulting, Customer Analytics, Data Science, Data Structures, Digital Fluency, Digital Marketing, Digital Strategy, Emerging Technologies, Global Market, Negotiation, Process Improvements, Product Development, Report Writing, Technical Credibility The anticipated base pay range for this position is : $117,000.00 - $201,250.00 Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year Additional information can be found through the link below. Co-Ops and Intern Positions: Please use the following language: Co-Ops/Interns are eligible to participate in Company sponsored employee medical benefits in accordance with the terms of the plan. Co-Ops and Interns are eligible for the following sick time benefits: up to 40 hours per calendar year; for employees who reside in the State of Washington, up to 56 hours per calendar year. Co-Ops and Interns are eligible to participate in the Company’s consolidated retirement plan (pension). Positions Represented by CBA: Please use the following language: This position is eligible for benefits to include medical, dental, vision and time off, as well as any others as provided for in the applicable Collective Bargaining Agreement. The following link to general company benefits information MUST also be included in the posting: Please use the following language: For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com/. Do Not Sell or Share My Personal Information Limit the Use of My Personal Information